The Faculty of Medical Leadership and Management (FMLM) were looking for something a bit different, but still working within their brand guidelines, with this commission. This document needed to be eye-catching and to stand out from the crowd as it was going to be a leave behind after sales meetings.
The FMLM had never used the grey/black as a block background colour before with white out copy, but this really made their vision stand out. They loved the bold contrasting aesthetic.
The full document can be downloaded from here.