Route One Print was set up as a B2B print portal, to run alongside its sister company InstantPrint, a B2C portal.
Whilst working at InstantPrint I was asked to set up Route One Print, creating and delivering the concept, and then managing and running the channel.
The company has since gone through an identity update, but the backbone of what I created remains. Our vision was to be open and honest with the customer and most of all, to be friendly, as friendliness costs nothing while being highly valued.
While I was there the channel was forecast to turn over £1 million in its first year, and beat it. We developed an ever-increasing customer base; our success was grounded in the fact that people kept coming back and also referring their friends and colleagues to us.