While I was working with FT Productions, The Spa came to the company wanting to create a lot of new material. The venue had gone through a full refurbishment, and they wanted new collateral to go with their new Moroccan look and feel.
I needed to come up with a concept that set the right tone and could be used across a wide variety of promotion material. I created a new logo which was foil blocked, and then made invites for the grand opening which were debossed and foil blocked. Alongside this I produced popups, stationary, loyalty cards, price guides for treatments and much more, all establishing the new brand identity.