BMI Healthcare is an independent provider of private healthcare. They commissioned me to design their Annual Report which was quite a challenge; Annual reports can be long dull documents based on figures with very little contextualisation. That’s what I wanted to change with this one.
I introduced case studies and images of patients and staff to break up the information and to support the facts with real life stories. This helped to emphasise BMI’s interest in their patients’ journeys after treatment, and in recording the difference that treatment has made to their overall quality of life.
I also wanted to interpret the numbers in a way that would be more effective and inspiring than just presenting them in a table. I decided to use graphics and pick out key figures that would be immediately impactful. Full page images gave the report a magazine look and feel.
We created a number of book proofs to make sure that the print quality was high enough to meet our expectations. The final report was distributed to BMI’s 62 hospitals throughout the country.
The issued document can be viewed here.