The infamous Black Friday Sale – the number one pre-Christmas bargain shopping day, where retailers give huge discounts and make big sales. This brief for TES Resources, TES’s online teacher resource marketplace, was dropped on me with two days to go, but luckily I thrive on the pressure!

I came up with a couple of different concepts which needed to work as print ads, email headings, animated MPUs, store banners and collateral that sellers could use to promote their own items for sale.

Keeping the creative clean and simple, emphasising the necessary discount and giving a clean CTA worked really well with this campaign.